There is virtue in work and there is virtue in rest.
I am taking a break from vitamins for a while, thank you for your loyal custom over the last seven years.

Daily vitamins and minerals for kids with no bad stuff whatsoever!

all goodness

Our daily vitamins and minerals are for parents who want their children to have the best vitamin supplements. Developed with nutritionists, the formulation provides a comprehensive, balanced range of vitamins and minerals. And it's suitable for vegetarians and vegans too!

no badness

  • NO sugars,

  • NO artificial sweeteners,

  • NO artificial colours,

  • NO artificial flavourings,

  • Just vitamins and minerals – that's what makes them Innovitive!



Why a capsule?


Swallow or open the capsule - you decide!

If opened, discard the capsule and consume the contents with food or drink. It's ideal in a spoonful of yoghurt - why not make it part of your breakfast routine?

Suitable for vegetarians and vegans

It's the only way to keep them innovitive

Vitamins that are sucked or chewed are often made with sugars, fillers, gelling agents and added flavourings.



What's inside our vitamins?

No bad stuff whatsoever

  • Sugar No Way?

  • Artificial Sweetener Not for our kids!

  • Corn/Glucose/Maltitol Syrup Not a chance!

  • Gelling/Glazing/Anti Caking Agents Nope!

  • Flavourings Never!

  • Colours Absolutely not!


Nutritional information Amount %EC RDA*

Vitamin A (Acetate)

600 µg RE


Vitamin B1 (Thiamin HCL)

0.9 mg


Vitamin B2 (Riboflavin)

1.05 mg


Vitamin B3 (Nicotinamide)

10 mg NE

Vitamin B5 (Calcium Pantothenate)

5 mg


Vitamin B6 (Pyridoxine HCL)

1.05 mg


Vitamin B12 (Cyanocobalamin)

2.5 µg


Vitamin C (Calcium Ascorbate)

40 mg


Vitamin D2

5 µg


Vitamin E (D-α Tocopherol)

10 mg α -TE



38 µg


Citrus Bioflavonoids

4 mg


Folacin (Folic Acid)

200 µg


Choline Bitartrate

250 µg



250 µg


Chromium (Picolinate)

30 µg


Iodine (Potassium Iodide)

112 µg


Iron (Gluconate)

2.1 mg


Manganese (Citrate)

1.5 mg


Selenium (Methionine)

40 µg


Zinc (Citrate)

7.5 mg


Copper (Citrate)

800 µg


Capsule (vegetable cellulose)



mg = milligram, µg = microgram
*RDA = Recommended Daily Allowance

Our Story

Why I started Innovitive Vitamins

I am a mother to two children aged 7 and 9 (see their cute picture above!). My children have a fairly healthy diet but like all parents I wanted to ensure that they where getting all the essential vitamins and minerals they needed at this crucial time of growth. So off I set to my local health shop to purchase them a daily children's multivitamin.

The ingredient lists on some of these children's multivitamins were full of sugars, artificial sweeteners, anticaking and gelling agents - some even had sugar as the main ingredient.

The idea of giving these to my children seemed counterproductive. I also didn't want to give my children a sugary vitamin that they needed to suck or chew because I was worried about tooth decay.

As the products available were so far away from what I wanted, I approached a range of children's nutritionists and a leading vitamin manufacturer to work with me. Together we developed a children's multivitamin with essential minerals but WITHOUT all the bad stuff.

I hope you like it as much as my children and I do. I'd love to hear your feedback. Please email me at

If you are not satisfied with the product for whatever reason, please send it back to us with proof of purchase for a 100% money back guarantee.


Mother and Managing Director


Benefits of vitamins

the human body completes 40% to 50% of it's growth between the ages of 3 and 12. essential nutrition is critical. Providing your child with a healthy and varied diet is vitally important, although this is not always possible. A supplement can help ensure sufficient daily intake of important nutrients at this key stage of life.

Vitamin A:

is crucial for vision as well as healthy skin. It's an antioxidant that supports the immune system.

Thiamin (Vitamin B1):

is required for energy production. Thiamin helps turn glucose (brain fuel!) into energy.

Riboflavin (Vitamin B2):

helps the body metabolise carbohydrates.

Niacin (Vitamin B3):

is important for the function of the nervous system and emotional stability.

Pantothenic acid (Vitamin B5):

it's the main memory vitamin helping brain function.

Vitamin B6:

is essential for hormone production.

Vitamin B12:

facilitates oxygen carrying in the blood and is essential for the nervous system.

Vitamin C (ascorbic acid):

is essential for the immune defence system. Its many roles include helping turn food into energy and the production of collagen, a vital component of healthy skin.

Vitamin D:

promotes healthy bones and teeth. The body can make vitamin D through exposure to the sun.

Vitamin E:

is an antioxidant that helps protect cells from damage. It is essential for healthy skin and the immune system.


is necessary for healthy skin, hair and the nervous system.

Citrus bioflavonoids:

helps vitamin C work effectively and strengthens capillaries.


is essential for the formation of red blood cells.


plays a role in liver health.


is an integral part of cell membranes.


is involved in the maintenance of blood sugar levels.


plays a role in the production of thyroid hormones and contributes to healthy skin.


is needed by red blood cells to transport oxygen around the body. It is also essential for the body to convert food into energy and contributes to normal cognitive development.


is essential for healthy bones, tissues and the utilisation of food.


is an antioxidant which helps support immune function.


is a crucial nutrient. It is essential for the function of the immune system and energy production.


helps convert the body's iron to haemoglobin. It is good for the skin, bones and joints. '